About Us
Gary is a senior sales and marketing consultant specialising in the representation of distinctive luxury travel brands across key global markets. He combines commercial focus with a highly hands-on approach, helping partners build visibility, credibility and sustained growth across the UK, Europe and beyond.
He has represented and advised boutique hotels, private villas, luxury safari lodges, specialist destination management companies and boutique river cruise operators across Europe, Africa, the Middle East, Asia, Latin America and Oceania.
With a strong understanding of how luxury travel product is positioned and sold, Gary works closely with owners and senior teams to strengthen trade relationships, sharpen brand messaging and drive meaningful commercial results.
Known for his clarity, energy and proactive style, Gary is highly regarded by both suppliers and the travel trade. At the heart of his work is a genuine passion for well-crafted travel experiences and a long-term commitment to helping independent brands thrive in an increasingly competitive market.
Testimonials
Gary brings an incredible amount of passion to supporting the properties he represents and truly understands what luxury travel agents need. Whether it’s facilitating bookings or ensuring clients’ expectations are exceeded, he consistently goes above and beyond – not only viewing things through the eyes of the paying guest but also highlighting the small touches and personal elements that make all the difference when it comes to selling. It’s a real pleasure to work with someone so knowledgeable and trustworthy.
Caroline Coetzee - Head of Product
Bailey Robinson
Working with FORTH Representation has been a game-changer for our business. From the very first interaction, their professionalism, deep knowledge of luxury tour operators, and proactive approach set them apart. They don’t just represent our interests, they champion them, ensuring our brand is showcased at its very best in the UK market. Communication is always clear and timely, and their attention to detail is second to none. We are truly happy to have them on board and look forward to many more years of working together.
Andre van der Marck- Founder and MD
Travel Exclusive Asia
Within a short time, Gary impressed our team with his strong work ethic and collaborative approach to creating pipeline, developing and winning new business. He has built valuable relationships with leading UK and European tour operators for Sri Lanka Prestige and consistently demonstrates professionalism and reliability when representing the company. His extensive sales and marketing experience and motivated nature make him an asset to any organisation, and I fully recommend him.
Dishan Perera - Chief Executive Officer
Sri Lanka Prestige
Gary has introduced us to numerous luxury properties and DMCs we might never have considered, enhancing our product range while driving reach and revenue for all involved. He combines a deep understanding of the luxury travel market with genuine insight into our business, helping us navigate an often overwhelming landscape. We greatly value his support and his commitment to creating true win‑win partnerships. When Gary connects us with new partners, we trust it’s the right fit for our business and our customers.
Jonny Goodall - Managing Director
Travel Nation
Gary truly embodies the spirit of partnership, taking the time to understand your business needs and leveraging his extensive network and experience to deliver results every time. His expertise has been instrumental in enhancing our product range across Europe, the Indian Ocean, and the Far East, ensuring that both quality and experiences align seamlessly with our customers’ expectations. Personable yet highly professional, Gary strikes the perfect balance between approachability and business acumen, making him a valued and trusted partner.
Ricky Wason - Group Product Director
Destinology
Gary and I have known each other for many years. He is genuinely likeable, kind and professional, and immediately builds a connection with you. His knowledge and passion for Asia and the products he represents are impressive, and he is always ready to go the extra mile for his clients. When Gary comes into our office to train our sales and reservations teams it is a real benefit, bringing insight and positive energy that translates into greater confidence in selling. It is a pleasure to work with such a dedicated and genuine travel professional.
Deepavali Gaind - Destination Head Asia
Carrier Luxury Holidays